Some interesting insights into what 2019 may bring in terms of consumer behavior. Does your business fall into one of these categories? Could you use help reaching these consumers? My company can help. Contact me if you would like to explore some opportunities on how. https://www.nielsen.com/us/en/insights/news/2018/drivers-of-change.html?
SOCCER MOMS HAVE CHANGED. …and so have their expectations. THE EVOLUTION OF THE SOCCER MOM As the landscape of youth sports is changing, so is the landscape of “Soccer Moms.” Well, not just “Soccer Moms,” but all parents who support their children’s pursuit of athletics and recreation. I’m sure we can all remember times when…
Youth Sports has become big business and supporting its growth and making sure that no one is left out is also good business. Check out this Real Sports episode The Price of Youth Sports where they discuss the importance of making sure that inclusion for underserved communities doesn’t lead to inactivity in our young communities. Supporting…
Sports. For so many its a big part of their lives. They always catch the big game on TV, they are always attending the big matchups and even traveling to other cities to keep up with their favorite teams and players. The passion and commitment to sports, especially the teams they root for is incredible!!…
This is a great podcast to understand what goes into a great digital campaign. Andi Perelman from the Pittsburgh Penguins goes in depth with Sean Callanan to what they are looking to do with digital, its content and how they implement their media online. There is tons of great insights and parallels on what a…