This is a great podcast to understand what goes into a great digital campaign. Andi Perelman from the Pittsburgh Penguins goes in depth with Sean Callanan to what they are looking to do with digital, its content and how they implement their media online. There is tons of great insights and parallels on what a great digital campaign could look like in the youth sports market. Teams/organizations and leagues all have the content available. Its a matter of finding ways to put it together and engage their fans/families/players. If you can drive engagement to your platforms then you can drive dollars in sponsorships and partners. RedLine Sports can help. Contact me today!!
Understanding the Psychology of Your Digital Fans via Sports Geek Podcast
Marketing pro’s, you should definitely check out Sean’ website and podcast too…
