E Sports Bubble
Has the traditional model of sponsorships for e sports created a less that ideal situation for sponsors of e sports?? While companies may be desperate to reach this generation of players may they have stepped out of their comfort zone and into a quagmire of more savvy consumers?? Courtesy of Axios 1 big thing:…
Under Armour Sponsors Elite Youth Football
UA getting with an elite youth sports team…As competitive youth sports programs continue to gain popularity major sports industries start to take notice. UA sponsors South Trojans Football
The Top Issues Facing Youth Sports
This is a great video to gain a full understanding of what’s going on with youth sports in America. It covers a number of different subjects and issues that need to be addressed. Among those is Sponsorships and how your company can be an influential part of the process. Check out at about the 22min…
Why your company should support youth sports
How Youth Leagues Are Creating Better Lives For Your Children and Community
The “Cost” of Ice Hockey
Attached is a good article about elite hockey programs and the costs associated with them. From the travel to the coaching to the league fees alone, this provides some quality insight in what it takes to raise an elite athlete. RedLine Sports sees some real opportunities to help these families, getting involved as corporate sponsors…
The Evolution of the Soccer Mom
SOCCER MOMS HAVE CHANGED. …and so have their expectations. THE EVOLUTION OF THE SOCCER MOM As the landscape of youth sports is changing, so is the landscape of “Soccer Moms.” Well, not just “Soccer Moms,” but all parents who support their children’s pursuit of athletics and recreation. I’m sure we can all remember times when…
HBO Real Sports: The Price of Youth Sports
Youth Sports has become big business and supporting its growth and making sure that no one is left out is also good business. Check out this Real Sports episode The Price of Youth Sports where they discuss the importance of making sure that inclusion for underserved communities doesn’t lead to inactivity in our young communities. Supporting…
Building a Digital Campaign
This is a great podcast to understand what goes into a great digital campaign. Andi Perelman from the Pittsburgh Penguins goes in depth with Sean Callanan to what they are looking to do with digital, its content and how they implement their media online. There is tons of great insights and parallels on what a…
ECHL/Nickelodeon Partner Up
A fun night of promotion for the ECHL and Nickelodeon that helps promote both sides. Check out the press release. ECHL/Nickelodeon Partnership