SOCCER MOMS HAVE CHANGED. …and so have their expectations. THE EVOLUTION OF THE SOCCER MOM As the landscape of youth sports is changing, so is the landscape of “Soccer Moms.” Well, not just “Soccer Moms,” but all parents who support their children’s pursuit of athletics and recreation. I’m sure we can all remember times when…
Youth Sports has become big business and supporting its growth and making sure that no one is left out is also good business. Check out this Real Sports episode The Price of Youth Sports where they discuss the importance of making sure that inclusion for underserved communities doesn’t lead to inactivity in our young communities. Supporting…
This is a great podcast to understand what goes into a great digital campaign. Andi Perelman from the Pittsburgh Penguins goes in depth with Sean Callanan to what they are looking to do with digital, its content and how they implement their media online. There is tons of great insights and parallels on what a…
A fun night of promotion for the ECHL and Nickelodeon that helps promote both sides. Check out the press release. ECHL/Nickelodeon Partnership
Does your organization or league host a major youth sports tournament or event? Do they plan to soon? Here is a great article from Sports Destinations on things to consider if you are planning an event or tournament and how to pick the right destination for maximizing your results. Selecting the Right Location for…