Has the traditional model of sponsorships for e sports created a less that ideal situation for sponsors of e sports?? While companies may be desperate to reach this generation of players may they have stepped out of their comfort zone and into a quagmire of more savvy consumers?? Courtesy of Axios 1 big thing:…
UA getting with an elite youth sports team…As competitive youth sports programs continue to gain popularity major sports industries start to take notice. UA sponsors South Trojans Football
Some interesting insights into what 2019 may bring in terms of consumer behavior. Does your business fall into one of these categories? Could you use help reaching these consumers? My company can help. Contact me if you would like to explore some opportunities on how. https://www.nielsen.com/us/en/insights/news/2018/drivers-of-change.html?
This is a great podcast to understand what goes into a great digital campaign. Andi Perelman from the Pittsburgh Penguins goes in depth with Sean Callanan to what they are looking to do with digital, its content and how they implement their media online. There is tons of great insights and parallels on what a…
Check out the video on HBO Real Sports about the size and scope of competitive youth sports. There are real opportunities for business to capture this consumer. RedLine Sports can show you how. https://www.youtube.com/watch?v=9ATwFkYpVys